Kurt Abrahamson

monetize and go that direction.

But ultimately the board felt, you know, a media or data model where the revenue was coming in more directly would be, um, would be a stronger one.

And because I had spent four years, actually six years at Google,

But the first two to three years, launching AdSense, which was obviously for publishers and a revenue generator for Google, my background fit great.

And Tim actually recruited me to come in and be the CEO.

He's the chairman of the company.

So we have about 30 direct customers on the data.

And we have been investing our resources and our time into building that data business, mostly over the last 18 months.

And it's going really well.

You know, we have, you know, the strains of our data is its global reach.

It's very scalable.

It's very recent and ongoing data, fast moving data because people are sharing and clicking on content all the time.

A lot of his recent data in the market is some of that old school data.

you know, household income, demographics, cars, you don't change that very often, right?

You don't buy a new car every month, you don't buy a new house every year, things like that.

So our data has been a great addition to the market.

So we were moving away from the media model of selling the data and the media together to just focusing on making the data available to clients.

And then they use, you know, more or less their own media.

And so it wasn't just high margin.

It really was where we found the sweet spot in terms of the quality of the data.