Kyla Turner

Yeah, it does, right?

And the advertisers aren't sophisticated enough to understand the difference between a view and a click-through rate, which you should be selling your click-through rate, not your views, right?

And the advertisers aren't sophisticated enough to understand the difference between a view and a click-through rate, which you should be selling your click-through rate, not your views, right?

Because it's the click-through that makes the purchase.

Because it's the click-through that makes the purchase.

Yeah.

But I don't think advertisers know this yet.

Yeah.

So maybe when they catch on, then we'll finally see a bigger push to get rid of bots.

Yep.

Yeah, yeah.

Yeah, yeah.

And where do you buy them?

And where do you buy them?

My understanding is there are different levels of sophistication, too.

My understanding is there are different levels of sophistication, too.

Some bot farms will only give you views and they don't comment.

Some bot farms will only give you views and they don't comment.

So that's a big way you can tell with cheaper botting.

So that's a big way you can tell with cheaper botting.