Kyle Hagee

users deleted their X accounts, which was the single biggest day of web account exits since SimilarWeb began tracking the figure. Many of them appear headed to Blue Sky, the ex-rival that began as a project by Twitter founder Jack Dorsey in 2019.

Blue Sky said it has scored 1.25 million new signups in the past week alone, bringing its total user base to above 15 million, which is still very small compared to other platforms. But even as users flee, marketers could be coming back, which would be a huge help to X's sagging finances.

Blue Sky said it has scored 1.25 million new signups in the past week alone, bringing its total user base to above 15 million, which is still very small compared to other platforms. But even as users flee, marketers could be coming back, which would be a huge help to X's sagging finances.

Blue Sky said it has scored 1.25 million new signups in the past week alone, bringing its total user base to above 15 million, which is still very small compared to other platforms. But even as users flee, marketers could be coming back, which would be a huge help to X's sagging finances.

The Financial Times reported that some brands that had left X once Musk took over and stripped its content moderation policies are considering making a return. The move would be a strategic, politically motivated one, marketing consultants said. Musk owns the platform. He figures to be an influential figure in the next administration.

The Financial Times reported that some brands that had left X once Musk took over and stripped its content moderation policies are considering making a return. The move would be a strategic, politically motivated one, marketing consultants said. Musk owns the platform. He figures to be an influential figure in the next administration.

The Financial Times reported that some brands that had left X once Musk took over and stripped its content moderation policies are considering making a return. The move would be a strategic, politically motivated one, marketing consultants said. Musk owns the platform. He figures to be an influential figure in the next administration.

So if you want to get in his good graces and the good graces of the president, it helps to be an advertiser. Kyle, it's quite a contrast. Users going, advertisers maybe coming back.

So if you want to get in his good graces and the good graces of the president, it helps to be an advertiser. Kyle, it's quite a contrast. Users going, advertisers maybe coming back.

So if you want to get in his good graces and the good graces of the president, it helps to be an advertiser. Kyle, it's quite a contrast. Users going, advertisers maybe coming back.

275 million. That's Meta's threads. That number may be inflated because everyone knows who scrolls Instagram. You might see threads pop up every now and again while you're scrolling. And then as soon as you click on that, you become, in effect, a thread user. So it is 275 million compared to Blue Sky's 15 million.

275 million. That's Meta's threads. That number may be inflated because everyone knows who scrolls Instagram. You might see threads pop up every now and again while you're scrolling. And then as soon as you click on that, you become, in effect, a thread user. So it is 275 million compared to Blue Sky's 15 million.

275 million. That's Meta's threads. That number may be inflated because everyone knows who scrolls Instagram. You might see threads pop up every now and again while you're scrolling. And then as soon as you click on that, you become, in effect, a thread user. So it is 275 million compared to Blue Sky's 15 million.

And let's talk about X's finances, because I mentioned they were not in a great place. So it really needs advertisers to come back. According to eMarketer, the company is going to bring in $1.9 billion in advertising revenue this year, which is down from $2 billion last year. And in 2021, before the takeover, it was doing $4.5 billion in revenue. So a pretty dramatic decline.

And let's talk about X's finances, because I mentioned they were not in a great place. So it really needs advertisers to come back. According to eMarketer, the company is going to bring in $1.9 billion in advertising revenue this year, which is down from $2 billion last year. And in 2021, before the takeover, it was doing $4.5 billion in revenue. So a pretty dramatic decline.

And let's talk about X's finances, because I mentioned they were not in a great place. So it really needs advertisers to come back. According to eMarketer, the company is going to bring in $1.9 billion in advertising revenue this year, which is down from $2 billion last year. And in 2021, before the takeover, it was doing $4.5 billion in revenue. So a pretty dramatic decline.

Meanwhile, X's valuation has plummeted from $44 billion, which Musk paid, to below $10 billion. So it is a very important business imperative to get advertisers coming back to the platform. And it's a bet that paid off for Musk when he aligned with President-elect Trump that it would be really good for a lot of his businesses, as we've talked about on the show.

Meanwhile, X's valuation has plummeted from $44 billion, which Musk paid, to below $10 billion. So it is a very important business imperative to get advertisers coming back to the platform. And it's a bet that paid off for Musk when he aligned with President-elect Trump that it would be really good for a lot of his businesses, as we've talked about on the show.

Meanwhile, X's valuation has plummeted from $44 billion, which Musk paid, to below $10 billion. So it is a very important business imperative to get advertisers coming back to the platform. And it's a bet that paid off for Musk when he aligned with President-elect Trump that it would be really good for a lot of his businesses, as we've talked about on the show.

But we didn't talk about what it could mean for X, and it does seem like it might provide well.