Kyle Lovett

And we actually spent the last year and a half building a new platform to replace the older technology.

And we launched that early this year.

And so we're off and running with the new platform.

We've got a bunch of our classic customers migrating over and we're

We're sort of expanding our market reach to step outside of the key ecosystem, which is where we've predominantly been for the past 10 years.

Oh, it was minuscule.

We were predominantly doing consulting back then and we knew we wanted to build software.

And so, I mean, heck, we probably would have been lucky to do $10,000 that first year we launched it.

Just enough to pay the bills.

That was our goal was let's pay the bills with some consulting and some services.

What was that though?

What it cost you to build the software MVP, you think, back in the day?

Oh, it was six months.

And we actually didn't even know what we were building, to be honest with you.

We built a little...

utility product for keep users to be able to have their customers log in and manage their billing information and make payments for outstanding invoices kind of like how you log into like a credit card account or a bank online and you can

make payments and such.

We built that as a utility app for key customers for their users to be able to log into.

And then our customers just started asking us for stuff.

And lo and behold, a year or two later, we realized we had built a membership product.