Kyle Lovett

I mean, it's pretty good considering the size of our company.

Yeah, so right now we're averaging about 50 bucks a month to acquire a customer.

So super cheap.

A lot of our customers are referrals.

Really less than two grand.

Yeah, absolutely.

We've already started to demonstrate that over the last 30 days.

We've, we've about tripled, we've about tripled that ad spend in the last 30 days and we're seeing lift from that for sure.

So we know we're going to have to spend more.

We think if we can, we can average around 300 bucks to acquire a customer that's super sustainable for us.

don't sit on the cap table we're actually free and clear of that deal um and so we're we we do have some angels and family and friends that have invested in the business that we've given you know that are that are on the cap table but how much do you still own pretty small percentages how much do you still own uh nate and i own a vast majority of the company still so um you know we've had

We've had one family and friends round, and then we had a customer hub race round to buy the business back.

And together, we still own about 70% of the company.

Right now it's Outwitting the Devil.

I'm a big Napoleon Hill fan.

I just recently read that one.

Outwitting the Devil.

It's a leadership principles book, basically.

Number two, is there a CEO or founder you're following or studying?

I mean, I'm a big Elon Musk fan just because I think he does cool stuff and I like his sort of brashness and his innovation.