Kyle Risdall

More broadly, big tech took a bit of a whacking.

We will have the details when we do the numbers.

Corporate story number two comes to us from the food and beverage aisle by way of the snack counter.

PepsiCo reported profits this morning.

Did quite fine, thanks.

Beat expectations, even as it has been selling fewer drinks and snacks in North America.

The company's been getting some pressure from some of its big investors to turn things around, which is going to be no mean feat as shoppers are becoming both more cost-conscious and more health-conscious.

Marketplace's Daniel Ackerman has more on this modern Pepsi challenge.

Continuing with a theme here, don't look now, but the biggest advertising weekend of the year is straight ahead.

A live event, double whammy.

The Winter Olympics start tomorrow.

Curling's up first, if you're curious.

Underrated, if you ask me.

The opening ceremony's on Friday, then the Super Bowl on Sunday, both as it happens on NBC.

The network gets a chance to make back the zillions of dollars spent on the broadcast rights.

Brands get a huge marketing opportunity as they try to move product and services at a tricky time economically and politically.

Marketplace's Kristen Schwab has more now on the tone and tenor of ads in this day and age.

We'll be right back.

It's a well-trod statistic, but it fits here that according to the Federal Reserve, fully a third of adults in this economy say they could not cover a $400 emergency expense using cash.

One of the groups trying to solve that problem or ameliorate it as best they can is a nonprofit called Canary.