Lacey Pease

So what are you betting on now then?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

So how are you actually implementing this and measuring that? Because when I hear, I want them to think more. I'm like, okay, cool. Does that mean I'm blocking time off on their calendar? How am I measuring that they're doing that? What's the outcome look like? My analytical brain goes to, I want to be able to see the metrics on that.

So how are you actually implementing this and measuring that? Because when I hear, I want them to think more. I'm like, okay, cool. Does that mean I'm blocking time off on their calendar? How am I measuring that they're doing that? What's the outcome look like? My analytical brain goes to, I want to be able to see the metrics on that.

So how are you actually implementing this and measuring that? Because when I hear, I want them to think more. I'm like, okay, cool. Does that mean I'm blocking time off on their calendar? How am I measuring that they're doing that? What's the outcome look like? My analytical brain goes to, I want to be able to see the metrics on that.

So how are you thinking about using design thinking in your teams and what does that implementation look like?

So how are you thinking about using design thinking in your teams and what does that implementation look like?

So how are you thinking about using design thinking in your teams and what does that implementation look like?

And they're not just doing it in a silo.

And they're not just doing it in a silo.

And they're not just doing it in a silo.

Yeah, I think that's the most important piece of all this because most people skip to the let's just make something. Not like, am I actually making something that makes the most sense given my audience, my buyer, the persona I'm targeting? So I think that's really important.

Yeah, I think that's the most important piece of all this because most people skip to the let's just make something. Not like, am I actually making something that makes the most sense given my audience, my buyer, the persona I'm targeting? So I think that's really important.

Yeah, I think that's the most important piece of all this because most people skip to the let's just make something. Not like, am I actually making something that makes the most sense given my audience, my buyer, the persona I'm targeting? So I think that's really important.

They aren't doing the empathize phase. No, they're skipping.

They aren't doing the empathize phase. No, they're skipping.

They aren't doing the empathize phase. No, they're skipping.

Yeah.