Lacey Pease

And so after all these six conversations that have occurred, what does that seventh conversation about experience actually look like then?

Oh, I love them.

Yeah.

Was it better?

How was it?

Oh, wow.

I'm so jealous.

You did mention the thing that companies miss the most, which was knowledge.

Was there anything else that you see companies miss?

Yeah.

You know, I've had discussions several times with different folks around the word friction specifically.

And like everyone's definition of that word, definitely.

It runs the gamut of what people think friction is and, oh, it's always bad or it's actually can be a good thing because it creates like an investment from the customer in the process of them purchasing something.

Right.

But I like the idea that it's definitely a neutral term.

Right.

can be good can be bad just sort of depends on the situation and how we're leveraging friction and also while you were saying that JC I am trying to teach my three-year-old how to ride a bike a pedal bike and it's the same thing like he's trying to push on the pedal and he just can't get the pedal to go and so like I'm like okay he needs more friction or maybe we need to like I don't know help pull him along a little bit but the entire time we're talking I was just thinking visually my three-year-old trying to ride this pedal bike

Yeah.

Yeah.

Could that meeting have been an email?