Lalit Modi

Lalit goes to the three big companies, Nike, Adidas, Reebok, and says, hey, I'm putting out for bid for auction being the kit provider, the gear provider, kit being the British term for athletic gear. Or cycling. Or cycling, yes, to the Indian national team. And yeah, if you want to win this, I'm expecting minimum $50 million a year.

Lalit goes to the three big companies, Nike, Adidas, Reebok, and says, hey, I'm putting out for bid for auction being the kit provider, the gear provider, kit being the British term for athletic gear. Or cycling. Or cycling, yes, to the Indian national team. And yeah, if you want to win this, I'm expecting minimum $50 million a year.

So Nike comes in and wins at $52 million a year. Oh, and by the way, since Lollett knows that there's going to be competitive bidding between these three shoe companies, he makes a media event out of it. So he has them all submit their bids in like sealed envelopes. He has a whole press conference, opens the envelopes in front of the media, makes it a whole circus. It's like LeBron's The Decision.

So Nike comes in and wins at $52 million a year. Oh, and by the way, since Lollett knows that there's going to be competitive bidding between these three shoe companies, he makes a media event out of it. So he has them all submit their bids in like sealed envelopes. He has a whole press conference, opens the envelopes in front of the media, makes it a whole circus. It's like LeBron's The Decision.

So this is enormous. Lala, he's two months in to his tenure on the BCCI board, and he just found $150 million a year, whereas previously sponsorships were nothing. They were making, call it, $10, $15 million a year in TV rights. He just 10x'd that from something that's worth far less than the TV rights. Yep. So then he sets up a personal meeting

So this is enormous. Lala, he's two months in to his tenure on the BCCI board, and he just found $150 million a year, whereas previously sponsorships were nothing. They were making, call it, $10, $15 million a year in TV rights. He just 10x'd that from something that's worth far less than the TV rights. Yep. So then he sets up a personal meeting

with Rupert Murdoch, who, at this point in time, via Star, has all the TV rights to Indian international cricket.

with Rupert Murdoch, who, at this point in time, via Star, has all the TV rights to Indian international cricket.

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Well, while it probably thinks here that it's coming full circle, we're only just getting started. He sets up a personal meeting with Rupert Murdoch, and he sets the meeting for a friendly Friday afternoon tea. How very cricket. And remember, at this point, I think Star is paying $10, $15 million a year for these TV rights.

Well, while it probably thinks here that it's coming full circle, we're only just getting started. He sets up a personal meeting with Rupert Murdoch, and he sets the meeting for a friendly Friday afternoon tea. How very cricket. And remember, at this point, I think Star is paying $10, $15 million a year for these TV rights.

Lollet walks in, sits down and says, Mr. Murdoch, I am informing you that your contract is terminated right now. We are going to re-bid the contract, and you are welcome to submit a bid. We are mandating that the minimum bid is $500 million for four years. And Murdoch basically spits his tea out. He's like, you're crazy. That's what, 10x the current value? Totally.

Lollet walks in, sits down and says, Mr. Murdoch, I am informing you that your contract is terminated right now. We are going to re-bid the contract, and you are welcome to submit a bid. We are mandating that the minimum bid is $500 million for four years. And Murdoch basically spits his tea out. He's like, you're crazy. That's what, 10x the current value? Totally.