Lalit Modi

And by the way, he shut Rupert Burdock out of all of it. So here we are now. He's won. He's extracted his revenge. He's taken over Indian cricket. He's created the single biggest pool of money anywhere around the globe in cricket as a sport. I mean, this is way more money that we're talking about here than England or Australia or...

And by the way, he shut Rupert Burdock out of all of it. So here we are now. He's won. He's extracted his revenge. He's taken over Indian cricket. He's created the single biggest pool of money anywhere around the globe in cricket as a sport. I mean, this is way more money that we're talking about here than England or Australia or...

the West Indies or Sri Lanka, New Zealand, the other cricket-playing nations. England and Australia are big media markets, but they're not this big.

the West Indies or Sri Lanka, New Zealand, the other cricket-playing nations. England and Australia are big media markets, but they're not this big.

This guy is a force. But, as you might expect, he's not quite satisfied.

This guy is a force. But, as you might expect, he's not quite satisfied.

Totally. He's, I got to assume, thinking about this 105 days of competitive play that the team is playing. That's 105 cricket matches. That's not a lot of inventory. On the one hand, it's a lot. But it's only one team that you're talking about here. Playing 105 matches, the NFL plays, what, I think... 285 games, including the postseason. So more than double that.

Totally. He's, I got to assume, thinking about this 105 days of competitive play that the team is playing. That's 105 cricket matches. That's not a lot of inventory. On the one hand, it's a lot. But it's only one team that you're talking about here. Playing 105 matches, the NFL plays, what, I think... 285 games, including the postseason. So more than double that.

And that's the scarcest sports media in the world. Yes. And the only reason that the NFL plays that few games is because the bodies of the players just can't take anymore.

And that's the scarcest sports media in the world. Yes. And the only reason that the NFL plays that few games is because the bodies of the players just can't take anymore.

Cricket is not like American football. This sport was designed to be played five days in a row. Yes. The cricketers' bodies are not falling apart. There is a lot more juice to squeeze here. So thus sparks, unquestionably, truly unquestionably, this is in zero way a controversial statement, the most brilliant, most successful sports entrepreneurial business plan of all time.

Cricket is not like American football. This sport was designed to be played five days in a row. Yes. The cricketers' bodies are not falling apart. There is a lot more juice to squeeze here. So thus sparks, unquestionably, truly unquestionably, this is in zero way a controversial statement, the most brilliant, most successful sports entrepreneurial business plan of all time.

the Indian Premier League, a domestic city-based cricket league in India that Lalit is going to set up in the model of the very best elements of the NFL, of the English Premier League, of the NBA. Of international cricket. Yep, of international cricket.

the Indian Premier League, a domestic city-based cricket league in India that Lalit is going to set up in the model of the very best elements of the NFL, of the English Premier League, of the NBA. Of international cricket. Yep, of international cricket.

Organization that Lollett now de facto controls.

Organization that Lollett now de facto controls.

Absolutely. They innovate beyond the other leagues too.

Absolutely. They innovate beyond the other leagues too.

To me, this is not a controversial statement. The IPL is better set up structurally than the NFL. It is the most perfect sports league that exists. All right. So how does he do it?

To me, this is not a controversial statement. The IPL is better set up structurally than the NFL. It is the most perfect sports league that exists. All right. So how does he do it?