Lalit Modi
๐ค SpeakerAppearances Over Time
Podcast Appearances
This is, I think, beyond just overpaying for players, the biggest problem in the English Premier League, which is a lot of teams own their stadiums, and then the debt payments that you got to make on these stadiums are just crippling.
This is, I think, beyond just overpaying for players, the biggest problem in the English Premier League, which is a lot of teams own their stadiums, and then the debt payments that you got to make on these stadiums are just crippling.
Yeah, exactly. These are hundreds of millions, if not billion dollar edifices that you have these teams funding and owning through debt. And then the debt payments are just astronomical on top of astronomical player salaries that they're playing. So first thing that Lollett and Andrew Wildblood and IMG decide as they're setting up the league is, No debt. No team is allowed to have debt.
Yeah, exactly. These are hundreds of millions, if not billion dollar edifices that you have these teams funding and owning through debt. And then the debt payments are just astronomical on top of astronomical player salaries that they're playing. So first thing that Lollett and Andrew Wildblood and IMG decide as they're setting up the league is, No debt. No team is allowed to have debt.
And de facto, no team will own their stadiums.
And de facto, no team will own their stadiums.
Yep. Well, guess what? India already has pretty big cricket stadiums in all the cities that you would want to put franchises in. And who owns and controls those stadiums? The BCCI. The state cricket associations, which all roll up to the BCCI. Problem solved. Problem solved. Awesome.
Yep. Well, guess what? India already has pretty big cricket stadiums in all the cities that you would want to put franchises in. And who owns and controls those stadiums? The BCCI. The state cricket associations, which all roll up to the BCCI. Problem solved. Problem solved. Awesome.
So next and most important is what happens to media rights deals for broadcasting the games and central sponsorships within the league. Are media rights deals negotiated by each team individually like they are in Major League Baseball? Or are they going to be negotiated centrally and split evenly amongst the teams like they are in the NFL? Obviously, there is a superior model here.
So next and most important is what happens to media rights deals for broadcasting the games and central sponsorships within the league. Are media rights deals negotiated by each team individually like they are in Major League Baseball? Or are they going to be negotiated centrally and split evenly amongst the teams like they are in the NFL? Obviously, there is a superior model here.
And, hey, guess what? The BCCI and Lollet are already in position to run this as a central model because they already do that for the international cricket rights of the BCCI that Lollet has just hugely successfully done this $620 million deal for. Yep.
And, hey, guess what? The BCCI and Lollet are already in position to run this as a central model because they already do that for the international cricket rights of the BCCI that Lollet has just hugely successfully done this $620 million deal for. Yep.
So, okay, we're going central rights, and then we're going to distribute that central revenue from both sponsorships and TV rights equally to all the teams.
So, okay, we're going central rights, and then we're going to distribute that central revenue from both sponsorships and TV rights equally to all the teams.
But as Lollett and IMG are thinking about how are we going to maximize the TV rights deal that we'll do for this new IPL, this new domestic cricket league, they kind of have a problem from the success that they just had selling the international rights. And that problem is they already saturated the entire market of buyers for this form of entertainment being cricket broadcast in India.
But as Lollett and IMG are thinking about how are we going to maximize the TV rights deal that we'll do for this new IPL, this new domestic cricket league, they kind of have a problem from the success that they just had selling the international rights. And that problem is they already saturated the entire market of buyers for this form of entertainment being cricket broadcast in India.
Yes, there are other broadcasters who would love to have these rights, but ultimately the end buyers are the consumer brands that are buying advertising against this programming. And the $620 million rights deal was so big that they just absorbed the entire market of cricket advertisers.
Yes, there are other broadcasters who would love to have these rights, but ultimately the end buyers are the consumer brands that are buying advertising against this programming. And the $620 million rights deal was so big that they just absorbed the entire market of cricket advertisers.
Get Pepsi, get wireless carriers, car companies, etc., etc.,
Get Pepsi, get wireless carriers, car companies, etc., etc.,