Lalit Modi

But for the actual fiscal year that you are operating when you win the Super Bowl, it's massively net negative.

But for the actual fiscal year that you are operating when you win the Super Bowl, it's massively net negative.

Jerry Jones, baby. Just to tie the bow on that, the reason why winning the Super Bowl costs you money is you got to go play those games, usually in the playoffs. Best case scenario, if you've got the number one seed, you're playing home games all the way through, so you're not losing money. But usually you're playing some away games, and then the Super Bowl is a de facto away game for everybody.

Jerry Jones, baby. Just to tie the bow on that, the reason why winning the Super Bowl costs you money is you got to go play those games, usually in the playoffs. Best case scenario, if you've got the number one seed, you're playing home games all the way through, so you're not losing money. But usually you're playing some away games, and then the Super Bowl is a de facto away game for everybody.

But either way, you're not getting the same share of tickets and luxury suites that you usually would. And then the kicker on top of that, all that is, if you win... then the city makes you pay for the parade yourself. But in all seriousness, back to the point in the IPL, this is so well architected.

But either way, you're not getting the same share of tickets and luxury suites that you usually would. And then the kicker on top of that, all that is, if you win... then the city makes you pay for the parade yourself. But in all seriousness, back to the point in the IPL, this is so well architected.

Super interesting on the whole thesis underlying the whole thing of like, can we get non-male viewers? Can we get women to watch this thing? Resoundingly, yes. In the first season, viewership was about 30 to 35% women. So not 50-50, although today it is truly 50-50. But that's up from zero. No women were watching international cricket before. I mean, no, I'm sure there were some.

Super interesting on the whole thesis underlying the whole thing of like, can we get non-male viewers? Can we get women to watch this thing? Resoundingly, yes. In the first season, viewership was about 30 to 35% women. So not 50-50, although today it is truly 50-50. But that's up from zero. No women were watching international cricket before. I mean, no, I'm sure there were some.

So 30 to 35% is a huge win. Like I said, today it's 50-50. Not only does this mean that brand sponsors of commercials during the broadcast can be both general interest brands and brands focused at women. In 2019, the King's Eleven franchise, they actually, as one of their shirt sponsor logos, bring on a beauty brand. So this is the first...

So 30 to 35% is a huge win. Like I said, today it's 50-50. Not only does this mean that brand sponsors of commercials during the broadcast can be both general interest brands and brands focused at women. In 2019, the King's Eleven franchise, they actually, as one of their shirt sponsor logos, bring on a beauty brand. So this is the first...

women's focused brand advertising directly as a sponsor and as a jersey sponsor of a male sports team anywhere in the world. Fascinating. And I think that's continued and probably a bunch more have come from it. There's a great passage in Manoj Badali, the principal and or the Royals book, where he talks about this.

women's focused brand advertising directly as a sponsor and as a jersey sponsor of a male sports team anywhere in the world. Fascinating. And I think that's continued and probably a bunch more have come from it. There's a great passage in Manoj Badali, the principal and or the Royals book, where he talks about this.

He says, the site of Chris Gale, monster hitter, Chris Gale is one of the West Indies player, one of the legendary players. Big, huge, think like Barry Bonds of cricket, essentially. The sight of Chris Gayle, monster hitter, sporting a woman's beauty brand across his right pectoral is quite something to behold. This is the definition of disruptive advertising.

He says, the site of Chris Gale, monster hitter, Chris Gale is one of the West Indies player, one of the legendary players. Big, huge, think like Barry Bonds of cricket, essentially. The sight of Chris Gayle, monster hitter, sporting a woman's beauty brand across his right pectoral is quite something to behold. This is the definition of disruptive advertising.

Or, as one ad executive put it, a hardcore female brand on an alpha male chest. Sales of Lotus Herbal's SPF moisturizer were up 20% the year that they decided to sponsor the team. Wow. It is a hugely important development. Absolutely. They totally unlocked a new market. Wow.

Or, as one ad executive put it, a hardcore female brand on an alpha male chest. Sales of Lotus Herbal's SPF moisturizer were up 20% the year that they decided to sponsor the team. Wow. It is a hugely important development. Absolutely. They totally unlocked a new market. Wow.

Yes, monotonically, up into the right straight line from there to today. Year one, incredible. Today, even more incredible times 20. In the interim, a whole lot of zigs and zags because the very next year, the whole thing almost blows up.

Yes, monotonically, up into the right straight line from there to today. Year one, incredible. Today, even more incredible times 20. In the interim, a whole lot of zigs and zags because the very next year, the whole thing almost blows up.

In the past, we've talked about Crusoe's climate-aligned approach, powering their GPU data centers with stranded energy. But what's truly unique about Crusoe is that they're a fully vertically integrated AI infrastructure business.

In the past, we've talked about Crusoe's climate-aligned approach, powering their GPU data centers with stranded energy. But what's truly unique about Crusoe is that they're a fully vertically integrated AI infrastructure business.