Lalit Modi

It's kind of an accident that the NFL was able to massage the product enough and Pete Rozelle made enough great decisions to make it so compelling as it is now. But it's only 75% of the way there. The IPL, though, from whole cloth was designed... as a major league in the post-television and anticipating streaming and social media world.

It's kind of an accident that the NFL was able to massage the product enough and Pete Rozelle made enough great decisions to make it so compelling as it is now. But it's only 75% of the way there. The IPL, though, from whole cloth was designed... as a major league in the post-television and anticipating streaming and social media world.

And so this architecting of the one game every night, every match matters. I mean, it's Monday night football every single night. For two whole months. And then explicitly bringing in the Bollywood, the Taylor Swift element. Like we've seen what Taylor Swift did for the NFL. Accidentally on a one-off basis. Right. And this was architected from day one.

And so this architecting of the one game every night, every match matters. I mean, it's Monday night football every single night. For two whole months. And then explicitly bringing in the Bollywood, the Taylor Swift element. Like we've seen what Taylor Swift did for the NFL. Accidentally on a one-off basis. Right. And this was architected from day one.

The fact that viewership of the IPL is truly 50-50 gender equal.

The fact that viewership of the IPL is truly 50-50 gender equal.

There's no other men's sports league like that in the entire world.

There's no other men's sports league like that in the entire world.

No, and in fact, thinking about it through this lens, it totally holds the NFL back. Whereas the IPL was architected from day one of, we need to sell shampoos and beauty products here. Right.

No, and in fact, thinking about it through this lens, it totally holds the NFL back. Whereas the IPL was architected from day one of, we need to sell shampoos and beauty products here. Right.

Concussions, etc. Okay, so that is my quintessence on the IPL. And then my two takeaways are, this is an amazing case study of... Sports truly are, we talked about this in the NFL episode, the most important media property in the world today because they are the only property left where there is true uncertainty and this true appointment live viewing has to happen.

Concussions, etc. Okay, so that is my quintessence on the IPL. And then my two takeaways are, this is an amazing case study of... Sports truly are, we talked about this in the NFL episode, the most important media property in the world today because they are the only property left where there is true uncertainty and this true appointment live viewing has to happen.

Yeah, the Oscars. Sure, but that's one time a year.

Yeah, the Oscars. Sure, but that's one time a year.

But the fact that they were able, and this comes back to IPL being the perfectly designed sports entertainment product, sports are...

But the fact that they were able, and this comes back to IPL being the perfectly designed sports entertainment product, sports are...

The best Bollywood product is the IPL games right now. Amazing. And then my second takeaway is that even I, before doing this, had no idea that You may listen to this and think my bull case, and certainly my mega bull case, is crazy. I actually don't think they're crazy. There is a possible future here where this thing is as big or bigger than the NFL.

The best Bollywood product is the IPL games right now. Amazing. And then my second takeaway is that even I, before doing this, had no idea that You may listen to this and think my bull case, and certainly my mega bull case, is crazy. I actually don't think they're crazy. There is a possible future here where this thing is as big or bigger than the NFL.

Of course, as a cricket fan, I'm biased, but... You're going to have to let us know what you think in the Slack.

Of course, as a cricket fan, I'm biased, but... You're going to have to let us know what you think in the Slack.