Lamont Cranston (The Shadow)

Ladies and gentlemen, before the curtain goes up on the Shadow's latest exciting adventure, let me say this.

I know that every one of you who owns a car is looking for a tire that will give you the greatest protection against skids and blowouts.

And you'd like to get that tire without paying a price premium, wouldn't you?

Well, I'm going to tell you about a new kind of tire that will stop you quicker, safer on wet, slippery roads than you've ever stopped before.

This amazing tire is the new Goodrich.

Spelled G-O-O-D-R-I-C-H.

Goodrich Safety Silvertown with the Lifesaver Tread.

And when Goodrich engineers developed this new tire, they certainly did a job.

For instance, you all know what a windshield wiper does to a windshield.

Well, motorists, that's exactly what the new Silvertown Lifesaver Tread does to rain-drenched roads.

Because the never-ending spiral bars of this tread actually act like a whole battery of windshield wipers.

They sweep the water right and left.

They force it out through the deep grooves.

Thus, a dry track is made for the rubber to grip.

And that means when you're riding along on wet pavements and have to step on the brake, you'll get the quickest non-skid stops you've ever seen.

Believe me, there's nothing like a Silvertown stop to make you feel secure.

And when you realize that Silvertowns are also the only tires that give you the famous golden ply protection against high-speed blowout, is it any wonder this new tire is called the safest thing on wheels?

Have this life-saving tire put on your car before it's too late

There is no extra cost.

The Shadow, Lamont Cranston, a man of wealth, a student of science, and a master of other people's minds, devotes his life to righting wrongs, protecting the innocent, and punishing the guilty.