Lamont Cranston

It's no laughing matter to be behind the wheel.

The shadow knows.

Every day, someone, somewhere... ...experiences that sickening, pit-of-the-stomach feeling... ...when his car swerves out of control.

Beware!

It pays to play safe.

Yes, motorist.

And when you equip your car with the new Goodrich Silvertown tire... ...you know you're playing safe.

Because the nation's largest independent testing laboratory... ...the impartial Pittsburgh Testing Laboratory...

tested this new kind of tire over a three-month period against the regular and premium-priced tires of America's six largest tire manufacturers.

The official report from these impartial engineers reads, quote, the new Goodrich Silvertown with Lifesaver tread gave greater skid resistance than any other tire tested, unquote.

And some of the tires tested are priced at from 40% to 70% more than Silvertown.

Yet the new Silvertown with Lifesaver tread came out on top in skid protection.

It came out on top in mileage, too.

Average 19.1% more non-skid mileage than any of the tires tested in its own price range.

Motorist, doesn't this prove which tire to put on your car?

Get these Lifesaver Long Mileage Silvertowns now.

There is no extra cost.

I'm sorry things turned out this way.

What?

Oh, yes, Phil, I'm sorry if you're upset.