Lana Wilkinson

You're not a cheap wife.

No.

Sorry, Liam.

No.

And then I sort of was like, there has to be a better way here, right?

There has to be a way forward.

Yeah.

And there wasn't sort of something in that in between where it was still really good quality.

So I just thought there was a really big gap in the market and something that where there was sort of elevated, really sort of fashion statement shoes.

And so, and like the go-to for like the glam occasion without spending, you know, $2,000, $3,000, which, and you know, I'd managed to organize a lot of media discounts in that time.

Yeah.

But I was like, if I'm feeling like this...

I reckon other people are too.

And I really, I think the fundamentals of styling, right, is how you put something together.

Like you'll never see me where it looks like something's just been walked and talked out of a lookbook.

Like I don't actually think that's styling.

I don't think that's style.

It's a personal opinion.

But I don't think it's that you have to like buy something super expensive to look amazing.

So it sort of was born out of that and we launched it in October 2019 and