Lane Brown

Sure.

So basically, marketers have more or less figured out how to make things go viral and invade your social media feeds in ways that you probably don't even realize.

And so when you're scrolling through Twitter or Instagram or TikTok, chances are pretty much almost most of the things you're seeing are

are actually these days, stealth paid advertisements, undisclosed.

You have no idea they're ads, but they are.

So there are a few different methods that marketers are using, but one is this thing called clipping, which is where basically anybody with something to promote, whether it's a movie trailer or a song, they will clip it into a whole bunch of little tiny social media friendly fragments and upload it at great volume.

to TikTok or Instagram or Twitter using a bunch of dummy accounts that look like the accounts of normal people, but they're not.

The algorithms of the social media platforms interpret this as a surge of organic interest, and so they push these clips to the wider user base.

So it's basically a way to make things go viral.

I didn't find evidence that they're using it.

But Justin Bieber is using it.

And so he recently performed at Coachella.

clips from his coachella performance went viral and that was basically he had some artificial help there am i being naive i mean give it to me straight yeah it's pretty much you can say yes it's okay it's okay yeah more or less uh i mean i don't want to accuse taylor swift and beyonce i know they have fantastic lawyers fair enough but no really is a big artist with uh lots of real fans still sort of have to do this the problem is everybody has now figured this out

And so even if you have lots of real fans, you have to sort of fight fire with fire with this.

No, it's amazing.

It's 5,000 bucks is sort of the budget for a lot of these campaigns.

And what they'll do is basically pay normal people to post from their own accounts.

And they'll give them, I think, a dollar per thousand views.

And so for 5,000 bucks, you can actually get a pretty big hit online.

So it really isn't that expensive.