Laney Crowell

Today on Aspire, I'm sitting down with Lainey Crowell, founder and CEO of one of my favorite beauty brands, Say.

Now, I know that so many of you dream of starting your own businesses.

And so I want to bring you founders that will share their journey with honesty and with detail.

Now, Lainey has been disrupting clean beauty since Say's launch in 2019.

And today they have seven products in the top 10 at Sephora.

So real measurable success.

But Lainey didn't get there by playing it safe.

And so we discussed what she actually did to get this business launched.

In this episode, we're going to go beyond the wins and talk about the work behind the results, how she raised financing, how she thinks about growth and how she makes hard decisions today without a roadmap.

It's an honest look at what it takes to build something from scratch and to scale it successfully while staying true to your vision all along the way.

I'm really excited for you to tune in.

And while you're here, do me a favor and like and subscribe, please.

The intimates industry has historically asked women to compromise.

Bras and underwear were often designed to look good or feel comfortable, but rarely both.

Sizing was inconsistent, fabrics didn't move with real bodies, and so much of the category felt disconnected from the way that women actually live.

As Skims expanded, it felt natural to bring that same focus on fit, functionality, and inclusivity into bras and underwear.

Pieces that feel supportive without being restrictive and designed to work with your body, not against it.

That approach is exactly why the Fits Everybody collection stands out.

That fabric took years to get right.

It's incredibly soft, has just the right amount of stretch,