Laney Crowell

Is there other advice that you got that you're like, thank God somebody told me that?

in the beginning when I was taking investment for Good American, I actually nearly walked away from a very good investor because it wasn't the one that I was feeling most inclined towards.

And I called Jen Akin and she said, these are the best people on my cap table.

And I was like,

really?

And it just was the thing that sealed the deal because it was somebody that I trusted with, you know, years of experience with this person.

I remember like doing the math in my head and thinking, yeah, my business was about the same size as when she took that.

And so, you know, in my head, I was like, great, they get it.

But that connection to the information and

can only come from someone who's been in business with those people.

And so, I mean, I'm crazy about reference checking.

It's just because I just like to make calls.

Yes.

And I make calls about like, even if it's not a reference check, I'm just like, let me just ask the opinion of like X, Y and Z whenever I'm making a decision.

But it is, it's part of that check, check, double check, call someone who knows.

If you don't know, you better get to know.

Yep.

All right.

So if you could go back and speak to yourself right at the very beginning, before the crazy numbers, before Sephora, what would you tell yourself to worry less about?

Lainey, for people that don't know, we just talk through like what hindsight looks like.