Laney Crowell

I mean, running a business is a little like Thanksgiving.

There's a lot of shit happening at once.

It's really true.

All right.

So talk to me about the decisions that you've made when it comes to operating your business, because say is, you know, to me, it's so clear what you're doing.

It has such a clear point of view.

Yes.

And I imagine that there are a lot of non-negotiable decisions that you've had to put in place in order to live up to the promise that you set out in the beginning and the space that you know had to be filled.

So what decisions did you make that have dictated the way Say would operate?

I love that for you because I feel like inevitably running a business is so hard that there has to be some element in it that's like...

you know, when making cosmetics, like it needs to be fun.

Like, and I feel like that comes through so much in all of your communications, in your emails, the way you guys write.

Like to me, it's very visible that you're having a great time building this best in class brand.

I didn't start a brand to not want to go to work.

Lainey, let's talk about the work a little bit because I'm dying to talk to you about your first hires.

But just in terms of you and how much you work, can you give, just give me an idea of like what a week or a day looks like for you?

How much are you actually working?

The Start With Yourself Tour kicks off on April 15th in New York City.

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Let's just go back to the business a little bit and talk about how you've built this team.