Laszlo Sajtos

Let's hope, you know, I mean, most of the companies basically running these programs because they want to learn about their customers, right?

So every company is very data driven.

They intend to collect as much data as possible because they know the data is valuable.

So within the company,

It's valuable because they can analyze it.

And, you know, analytics is becoming cheaper and cheaper, more accessible for companies.

So having data and now having great tools and great capacity to analyze the data, that actually allows you to use that data internally.

But, you know, I don't know whether you heard these stories, but, you know, sometimes loyalty programs, for instance, headlines, loyalty programs can be worth more than the headline itself.

You know, it clearly shows something about the value of the data.

It's shared with other vendors outside in the marketplace.

A lot of the times with stakeholders who actually sort of facilitate the running of the loyalty program.

So who could this be?

So, for instance, you know, you would need some sort of cloud storage, like for your data, right?

So you're not going to be storing your data yourself because probably it's not cost effective.

So you are already starting to think about maybe a cloud storage, like Google Cloud, for instance, or the AWS.

So most likely, a lot of these loyalty programs share data with their cloud service providers.

Then, obviously, you need some sort of the actual program that

records all your identity and comes up with personalized offers because clearly these are not individualized, right?

So it's not a human sitting behind a desk and sending these things out, but it's very much automated.

So that engine itself is coming from a provider.