Latif Nanji

It's 2%.

Oh, sorry.

Monthly basis around two, two and a half percent.

It is.

So thank you for talking to investors.

They love talking about retention.

They're less worried about this net negative thing.

They want to understand retention on a cohort basis.

understanding which codes are mature if they've been you know gone through a full annual cycle if you know you're billing in that manner so there's all those dynamics net negative churn is probably something founders sometimes tend towards but it just depends on you know who's the audience and what kind of person's looking at the just funny to me it's basically it's basically you know revenue or sorry churn plus like retention right like they equal 100 no matter which way you cut the dice it's just which side you want to focus on

You know what, Nathan, we had no idea where they were going to come from.

We just put up a website, we had a product and we connected our Stripe, uh, you know, the Stripe API within the first 90 days, we had 50 customers.

I remember on December 31,

2014 at like we wanted to get from 49 to 50 and we called a couple people that were in trial we'll sell them we'll give them a heavy discount just so that optically we could when we were starting to raise capital we just showed them that we got 50 customers in 90 days so it really just came simply by seo and marketing that was the channel we had we had written some content we hadn't obviously done a full throttle because it had been only just uh 90 days but we had i would say on average at the time

Probably about 10 to 15 signups a day.

So very modest compared to where we are today.

And then from there, we were able to do some pretty great conversion because tools on the market were still very early on in this particular space.

Yeah, so we have 66 people today at RoadMonk.

And our sales and CS team is about, let's say, 14, but mostly CS predominantly.

We have only two salespeople.

And then in the marketing side, we have about 10 people.