Laura Cooper

Their CEO at the time, a couple of weeks ago, told me that Latino shoppers are changing their shopping habits, like moving from retail chains and shifting away from convenience stores and bodegas. And for many, that's because of a concern around immigration.

Their CEO at the time, a couple of weeks ago, told me that Latino shoppers are changing their shopping habits, like moving from retail chains and shifting away from convenience stores and bodegas. And for many, that's because of a concern around immigration.

Constellation also found that Hispanic consumers are under pressure from higher prices and job losses and industries that skew to have higher number of Hispanic workers. Boston Beer, which makes Sam Adams, also mentioned softness with Hispanic consumers. And Coca-Cola, as I mentioned, was recently subject to that boycott by Hispanic consumers.

Constellation also found that Hispanic consumers are under pressure from higher prices and job losses and industries that skew to have higher number of Hispanic workers. Boston Beer, which makes Sam Adams, also mentioned softness with Hispanic consumers. And Coca-Cola, as I mentioned, was recently subject to that boycott by Hispanic consumers.

I actually saw some research from Coke that I found really interesting. And they said that Hispanic consumers are nearly one in five people living in the U.S. and that the U.S. Hispanic populations of consumers is equal to the entire population and GDP of Italy. So that's an important group. And if they're under pressure, all consumer companies are going to feel that.

I actually saw some research from Coke that I found really interesting. And they said that Hispanic consumers are nearly one in five people living in the U.S. and that the U.S. Hispanic populations of consumers is equal to the entire population and GDP of Italy. So that's an important group. And if they're under pressure, all consumer companies are going to feel that.

I'll be watching to see if people start to lower prices. I don't expect that's going to happen. Companies are trying really hard to try and eat the cost of tariffs and other things as long as they possibly can. The question is, how long will that be?

I'll be watching to see if people start to lower prices. I don't expect that's going to happen. Companies are trying really hard to try and eat the cost of tariffs and other things as long as they possibly can. The question is, how long will that be?

Thanks, Chip.

Thanks, Chip.

You don't want me to open my Pepsi on here? I can do it. You want to hear it?

You don't want me to open my Pepsi on here? I can do it. You want to hear it?

You don't want me to open my Pepsi on here? I can do it. You want to hear it?

Oh my God, it's exploding. I'm covered in Pepsi over here. Oh my God.

Oh my God, it's exploding. I'm covered in Pepsi over here. Oh my God.

Oh my God, it's exploding. I'm covered in Pepsi over here. Oh my God.

I mean, I look back and think that they were the coolest when Britney Spears was selling it back in the early 2000s.

I mean, I look back and think that they were the coolest when Britney Spears was selling it back in the early 2000s.

I mean, I look back and think that they were the coolest when Britney Spears was selling it back in the early 2000s.

I do think it's an inflection point. And I do think that it's a really emotional issue for everyone who's ever worked at PepsiCo and really loves Pepsi. So PepsiCo needs to save Pepsi. Yes. And they're working on it.