Laura Modi

And what I was seeing happening was that they would discourage the mothers from breastfeeding.

Yes.

And that I wasn't happy with.

Formula feeding is okay, but I'm just saying, like,

that should be the go-to for most women to start, at least to try, right?

And so I think, you know, I think the question was always, it's like, what formula should a kid have?

And then I always tell these kids with all these health issues from formulas and gut issues and allergies and eczema and...

You know, the quality was terrible.

And I'd read the label and it was like sugar and refined oils.

I'm like, what is this?

I wouldn't feed this to my dog.

And so your story is quite amazing because, you know, you were a big executive and doing cool stuff and in business and you worked Google and Airbnb.

You know, you had a big career and then you kind of took a left turn.

So tell us the story of like how this all came into your ecosystem because Google and Airbnb don't seem to have much to do with formula and babies.

What is that, just so people know what that is?

I mean, you just kind of powered through.

And why do they have a lock like that?

Because people steal the formula?

Wow.

And so that inspired you to start this company, Bobby, which is trying to reinvent infant formula.