Laura Perkes

It's very much I live and breathe it.

I will die on the hill for it.

But things just weren't feeling right.

I was attracting clients that my intuition was telling me they are not good clients.

But I had this story running through my mind of you need to bring in the income.

You need to bring in the income.

know because you don't feel good enough because you're not helping out with the family financially and it doesn't feel like it does and it feels much less than and i knew i had to force myself to go inwards and after a couple of months i thought right that's it i'm out of the trenches only to realize no i was only one step forward i'm now back in the trenches and it took

18 months, I think, to really understand who am I?

How do I want to work?

Who do I want to work with?

And, okay, 18 months in a...

20-odd-year career is nothing.

But when you're in it, my God, it's really fucking painful.

It's uncomfortable.

And again, it's putting that mirror up and realising you said yes to those clients.

You allowed them to disrespect you.

You allowed them to default on payments.

You left it too late before you had those difficult leadership conversations.

And again...

I launched the Aligned Authority Accelerator towards the end of the last year because I thought I can't be the only one who's gone through this pivot.