Laura Williamson

So previously, you would buy a ticket maybe through FIFA or through the event organisers.

And then some people choose to put it on a secondary resale site and make money that way.

FIFA have really leaned into the resale market, which has meant so they're operating an official one.

But there's a 15% fee for both the buyer and the seller, which goes to FIFA on any resale.

So fans are being hit again.

And they still don't have that full knowledge of if I'm buying a ticket for this game at this stadium, I know where I'm going to sit because it could all change again.

Yeah.

Yeah.

Yeah.

Sadly I think the answer is you just have to take your chance on the dynamic pricing market going down which I really can't see happening now it's this close to it.

I think this is what we've signed up for if you like and it's quite sad for the ordinary fan.

I mean there's been some very sort of small concessions in terms of $1,060 tickets for sort of true fans if you like or followers of each team at each game and then

Some concessions for games at MetLife in terms of New York City residents or New Jersey residents.

But like we're talking a thousand tickets out of 60 odd thousand or more.

So they're very, very small inroads.

You know, FIFA and Gianni Infantino have said lots of times that, you know, this is the American ticketing model.

You know, Americans...

They want entertainment and they're happy to pay for it.

Our research and from the people we've been speaking to, both sort of casual sports fans and diehard football, soccer fans, that's just not the case.

That's, you know, when you're talking about four figures to see a World Cup game, that is just prohibitive for so many people.