Laura Williamson

And, you know, you had FIFA executives being taken out, you know, with their head under bed sheets and things.

It was extraordinary, rampant, systemic and deep-rooted corruption.

So out comes Gianni Infantino.

He was at UEFA, which is the European governing body of football.

And he says, I'm going to clean up this game.

And he also very cleverly said, and I am going to give the 211 member federations, they're the people who vote for him to be in power.

I'm going to give you more money.

And he quickly raised the sort of annual bounty, if you like, from $3 million to $5 million, and now it's $8 million.

No, the money that they receive as a member of FIFA.

So this is ostensibly where all the ticket money, all the revenue from mainly Men's World Cup, but lots of other events as well, is filtering down.

So he's raised more money for the people that, to be blunt, are voting to keep him in power.

Very clever.

And the way he's done that is by basically creating more football tournaments for

So we've seen the Club World Cup for men, which was hosted by the US last summer and was won by Chelsea eventually.

But that was a huge event that had come like the Club World Cup used to be sort of eight teams in the winter somewhere in the Middle East, very low key.

Exactly.

Exactly.

So you'd have the European champions against the South American champions, et cetera, et cetera.

And so he's created this huge new tournament, to be honest, with huge prize money involved to get to generate more revenue.

And this is why we find ourselves with 48 teams in the World Cup and talk that that may go to 64 for next time, which people are always eager to talk down.