Laurence Hulse

My sister, who's an artist, calls it brutalist investing.

It's pretty pointy, it's pretty active, it's pretty energetic, but it delivers out performance by foraging, rummaging and finding those gems.

And we have a really eclectic portfolio today of some of these companies have capitalized at less than 50 million, but their clients are some of the biggest companies in the world.

That is the law.

And I think I was told it so many times.

I would sort of wake up in the night seeing those words on my bedroom wall.

But what we've shown is that there is a different way.

And if you listen to someone like Andrew McHattie, who's quite a spokesperson in the industry, or Jonathan Davis, we were on his podcast recently.

We've actually done something quite revolutionary in building a trust almost from the ground up, brick by brick, as you point out.

And we actually have managed to convince some wealth managers with our pitch and our approach and our background and our performance that it's okay to just dip the toe.

And I think just this week you had a podcast out, what's the future like for wealth managers?

There was a lot of talk about being engaged with your clients and taking them on a journey to demonstrate the value you're adding for them beyond a kind of robotic solution.

I would take that a step further.

We've, you know, many, many industries and as a relatively younger fund manager, I witnessed and experienced this.

Things are becoming experiential and even restaurants now, there is an experience to be successful.

There's a little bit of that about this investment product, this fund.

If listeners go on the website, they'll hopefully pick up on some quite fresh branding.

It's designed to be very accessible, relatable.

We have a dynamic, energetic board who work for some pretty big hitters, Bill Ackman, Guy Hands.

And because that's what's great about investment trusts, they can and are accessible.