Lauryn Menard

So we manufacture in the United States and we need to scale up our operations because right now we're building all of our product in a space

tiny little space in San Francisco.

And definitely need to move that into a 3PL on the East Coast, because that's where a lot of our traction is.

And we're also using that capital, but I would be lying if I said I wasn't using some of it for marketing, right?

But I do have a bit of an allergy these days to advertising heavily on social media, because it's just like so competitive and saturated.

So I want to use that in smart ways to do IRL experiences, actually.

Yeah.

But what I'm hearing from you, Tim, is that this ability to capture eyeballs and capture people in real ways in these B2B spaces is maybe more impactful, gaining trust of consumers.

Is that what I'm hearing?

Yeah, that's a really great thought.

And it's complicated, right, because the use cases that we're attracting are so opposite.

And so those brand partnerships feel very important because they already have leverage and they already have an audience, which is really nice and good for us.

And I will note, you mentioned Monster Energy.

I am very lucky to have just hired the ex-VP of Cult Indoctrination from Liquid Death.

He just joined our team this week, and he's going to be going out there and trying to get as many new brand partnerships as possible.

So I'll give him that task of looking more into the sleep side just as much as the venue side.

Yeah, so we sell our smallest SKU, which is two pairs, for $5, four pairs for $10.

And before us, the venue was selling one single pair of Foamy's for between $5 to $10.

Yeah.

Thank you so much.