Lee Edward Smith

Like, as much as DCBX, when we started it, stands for Duke Connect Being Experienced.

So, we had a film festival within the event for seven years called the Global Impact Film Festival that had films that, short films that made a global difference.

We had a one-day entrepreneur conference.

So,

We were trying to build the South by Southwest model, but a little bit more on the cultural diversity vibe.

So doing multiple things at once is something we obviously flourish at.

But this idea of building an investor conference off a Latin dance festival, it was quite a few cocktails one night before we were like, well, you know what?

We already have this event.

We've already paid for the hotel.

Shit, why not bring a bunch of investors in and we'll open the show at a Latin dance?

And it's like,

They thought they were crazy.

Well, I think it is a piece of our legacy.

To simplify it, I think we help entrepreneurs, businesses, startups find their rhythm.

And it's an open statement, right?

But it's really, everything has a beat, everything has a frequency, everything has a rhythm.

And it's interesting because some of these new deals that are coming to us, they happen to do with, we have Davi, which is headphones that are, they're like $27,000 headphones.

They're like the Bugatti of headphones.

But it's like we're finding deals that actually happen to do with music and rhythm.

We're working with the World Cup coming up and