Lee Edward Smith

Being in person.

H2H, human to human interaction.

We had two crazy stepping stones.

One was, so we're sitting around, we're talking to our agents, and we're like...

This whole, our show is called Salsa Magic, which I started in 2002.

And the whole point of that was, at that point in 2000, it was like they would get the magic show, and then we would do some Latin dancing, and the name just stuck for all these years.

But we were like, what about if we did this lip sync show and called it College Lip Sync Battle, and we just green screened the hell out of our studio,

And we just, our agents were like, yeah, let's try it out.

And that year, it was actually our highest grossing year in 20 years on the market.

We did over 220 universities on this virtual show.

There was that.

We started a hot sauce brand called Gringito Sauce.

I mean, we had time on our hands.

But, you know, those were...

What do we do?

And we both lived a very middle-class lifestyle.

And maybe I'm having a middle-life crisis right now.

I don't know.

But anyway.

But at that point, it was like, you know, we wanted to, like Kat said, I think we wanted to find that next level for our kids.