Leigh Campbell

So according to the ACCC, some of their social media videos had just random shoppers and customers raving about products, but they apparently were employees.

I have definitely seen a lot of that too from other brands, so I'm wondering if this is going to be a big shift in the industry.

And then some other content kind of alluded to the fact that some whitening results were more permanent when they were actually only just for that day.

So, you know, it's pretty granular.

The ACCC is really getting in there and saying, hey,

And that just makes me think of sometimes, you know, I've seen mascara ones with lash extensions.

I've seen hair ones with hair extensions.

I mean, this is relatively mild.

Yeah.

That's how dodgy things used to be.

But even, I guess this was claimed, but back in the day, you know, where there's a TV and someone's got this amazing hair and you look tiny, tiny in the corner and it's like used hair extensions.

Totally, but who's, you know, you're cooking dinner.

So, you know, I feel a little bit bad for High Smile.

I guess they kind of did the wrong thing, but I think...

On my feed, half the brands that I follow were maybe just tweaking things a little bit.

Yeah.

And they've been fined $138,600.

So I don't know if that's a lot to them.

Probably not.

Yeah, I don't know.