Leila Hormozi

You know, it's funny. I discovered those values to myself yesterday. I want to say it was when we were selling our first company and I took a lot of time to think about like what are my values, right? And I made it easy by turning those into my company values because I think that it's so silly that we have different values for a company than we would for ourselves.

You know, it's funny. I discovered those values to myself yesterday. I want to say it was when we were selling our first company and I took a lot of time to think about like what are my values, right? And I made it easy by turning those into my company values because I think that it's so silly that we have different values for a company than we would for ourselves.

It's like wouldn't you want the values of the company to be the values of the founder? And so the first one is sincere candor, which is like being honest. The second one is unimpeachable character, being someone that people are proud to associate with on and off the field. Meaning for me, like my personal life and my business life are in order.

It's like wouldn't you want the values of the company to be the values of the founder? And so the first one is sincere candor, which is like being honest. The second one is unimpeachable character, being someone that people are proud to associate with on and off the field. Meaning for me, like my personal life and my business life are in order.

Like me, like behind the scenes, like doing anything crazy. Like if I'm going to do something crazy behind the scenes, I have to be okay with showing everybody as well. Like I just can't, I'm not going to hide stuff. But I don't do anything crazy because I would like to live in a way that is unimpeachable. And then the third one is competitive greatness.

Like me, like behind the scenes, like doing anything crazy. Like if I'm going to do something crazy behind the scenes, I have to be okay with showing everybody as well. Like I just can't, I'm not going to hide stuff. But I don't do anything crazy because I would like to live in a way that is unimpeachable. And then the third one is competitive greatness.

Competitive greatness. I got that from John Wooden. I was a huge fan of the Pyramid of Success. I don't know. I'm guessing. Of course. Yeah, yeah. And that is... You play the game for the love of the game and because you want to be excellent, not because you want the outcome. And so it's really like falling in love with the process.

Competitive greatness. I got that from John Wooden. I was a huge fan of the Pyramid of Success. I don't know. I'm guessing. Of course. Yeah, yeah. And that is... You play the game for the love of the game and because you want to be excellent, not because you want the outcome. And so it's really like falling in love with the process.

And so it's like every time I make a decision, I'm like, does this align with my values? And I try to keep it just with those three, because if there's more than three, it's very difficult to make decisions quickly when you have like 17 values. Yeah, yeah, yeah. That's good. You know what I mean?

And so it's like every time I make a decision, I'm like, does this align with my values? And I try to keep it just with those three, because if there's more than three, it's very difficult to make decisions quickly when you have like 17 values. Yeah, yeah, yeah. That's good. You know what I mean?

Yeah.

Yeah.

Yeah, I really don't think I have time.

Yeah, I really don't think I have time.

With my current, I would have to change things significantly. But yeah, it's funny because people see book launches like, wow, Alex's book launch, like when he did, I was like, I ran the entire thing. I'm assuming you did. I'm assuming you did it. I literally was, I ran his book launch and I was our CFO and the CEO during his last launch. It was the most, it was one of the most stressful.

With my current, I would have to change things significantly. But yeah, it's funny because people see book launches like, wow, Alex's book launch, like when he did, I was like, I ran the entire thing. I'm assuming you did. I'm assuming you did it. I literally was, I ran his book launch and I was our CFO and the CEO during his last launch. It was the most, it was one of the most stressful.

I actually gave up working out. So I was like, I don't know how to do all this. My CFO retired. I couldn't get a new one. I'm already being the CEO, which all the departments were willing to me. And then he had nobody to run the book launch and I didn't have time to get someone up to speed. So I said, I'll do it. Wow. Yeah. And so it was, uh, it was so fun at the same time.

I actually gave up working out. So I was like, I don't know how to do all this. My CFO retired. I couldn't get a new one. I'm already being the CEO, which all the departments were willing to me. And then he had nobody to run the book launch and I didn't have time to get someone up to speed. So I said, I'll do it. Wow. Yeah. And so it was, uh, it was so fun at the same time.

Oh, yes. Yeah. Yeah.

Oh, yes. Yeah. Yeah.