Leila Hormozi

And so there's so many things that could go wrong that, you know, it just, it would behoove me to say, I made one bad investment. I shouldn't try again, you know? And so I, I think one thing that I've always been very good at is like, I'm very patient. I can lose everything. But I'm pretty spot on at like, where did I fail in execution? I can tell if it's an execution or a strategy issue.

And so if I've done an investment and I'm like, it was just this one thing. And I'm like, I want to try it again because I know that the strategy is right. It was just lost in execution. But you're not going to learn that unless you try again.

And so if I've done an investment and I'm like, it was just this one thing. And I'm like, I want to try it again because I know that the strategy is right. It was just lost in execution. But you're not going to learn that unless you try again.

Like, I think everyone always asks me, they're like, you know, it's funny when we were growing our first business, people would come to me and they would say, congratulations, like you've had such fast growth. And I remember I would have this internal, like, have I? because it's been so painful.

Like, I think everyone always asks me, they're like, you know, it's funny when we were growing our first business, people would come to me and they would say, congratulations, like you've had such fast growth. And I remember I would have this internal, like, have I? because it's been so painful.

And I think that the reason that winning's not for everybody is because winning is hard and because winning is painful. And the entire process up until you win, you're doing hard things over and over and over again. And so you're constantly in a state of discomfort. That's also why you win is because you're willing to put yourself into that state.

And I think that the reason that winning's not for everybody is because winning is hard and because winning is painful. And the entire process up until you win, you're doing hard things over and over and over again. And so you're constantly in a state of discomfort. That's also why you win is because you're willing to put yourself into that state.

And so, you know, upon selling our first business, I saw a lot of people and I saw that they didn't have a plan for what they were going to do next. And a lot of people who sold their first business, they were satiated with that sale. They were comfortable enough with whatever it brought them that then they didn't feel like they had to push themselves again.

And so, you know, upon selling our first business, I saw a lot of people and I saw that they didn't have a plan for what they were going to do next. And a lot of people who sold their first business, they were satiated with that sale. They were comfortable enough with whatever it brought them that then they didn't feel like they had to push themselves again.

And I never wanted to be that person because I'm like, I'm not even 30. You know, I was 29 when we sold our business. 29, and I already had a multi hundred million dollar net worth. And I'm like, people are like, you gotta take time off. And I was like, no, I don't really believe in retirement per se, like in the traditional sense. I was like, no, I need to do something else.

And I never wanted to be that person because I'm like, I'm not even 30. You know, I was 29 when we sold our business. 29, and I already had a multi hundred million dollar net worth. And I'm like, people are like, you gotta take time off. And I was like, no, I don't really believe in retirement per se, like in the traditional sense. I was like, no, I need to do something else.

And so what I realized was the reason that so many people aren't able to win again is because they're not willing to put themselves back into that place that they had to, to win the first time. That pain, that discomfort. The pain. And I think that you assume that it's going to be easier the second time. The thing is, and there's a lot of studies done on this, which is like, it's not easier.

And so what I realized was the reason that so many people aren't able to win again is because they're not willing to put themselves back into that place that they had to, to win the first time. That pain, that discomfort. The pain. And I think that you assume that it's going to be easier the second time. The thing is, and there's a lot of studies done on this, which is like, it's not easier.

You just know what to expect and you have more skills. that doesn't mean it feels easier the second time. And I will say in doing and scaling very quickly, um, acquisition.com, it doesn't feel easier. I just know what to do this time. And what I've had to do in order to keep winning is I've had to learn to love the process of being uncomfortable.

You just know what to expect and you have more skills. that doesn't mean it feels easier the second time. And I will say in doing and scaling very quickly, um, acquisition.com, it doesn't feel easier. I just know what to do this time. And what I've had to do in order to keep winning is I've had to learn to love the process of being uncomfortable.

And I've always wanted that for myself because growing up, I think, you know, I was in a small town. Everyone stays there. You become a bartender, a nurse, a teacher at the local college, whatever. And I just looked and everyone's always remaining in their comfort zone. And I was like, I have to get out of that. And so like at a very young age, I left home early. I moved across the country.

And I've always wanted that for myself because growing up, I think, you know, I was in a small town. Everyone stays there. You become a bartender, a nurse, a teacher at the local college, whatever. And I just looked and everyone's always remaining in their comfort zone. And I was like, I have to get out of that. And so like at a very young age, I left home early. I moved across the country.

I said, I never want to be that. I don't want my life to be that. I want to die with so much potential left inside of me. And so for me, I think what's made it easy to keep winning and being uncomfortable is the fact that it's not about the business, not about making hundreds of millions of dollars. Like it's like at some point, like I don't even spend the money, you know, I barely do now.

I said, I never want to be that. I don't want my life to be that. I want to die with so much potential left inside of me. And so for me, I think what's made it easy to keep winning and being uncomfortable is the fact that it's not about the business, not about making hundreds of millions of dollars. Like it's like at some point, like I don't even spend the money, you know, I barely do now.

And so what it is about though, is like, how can I get to the end of my life knowing that I haven't left potential on the table? Yeah. And that's what I always tie it to, which is like, it's not about the money. It's about what does Layla look like? Who is that person that's able to do these things?