Lenny Rachitsky

The way I've heard you describe the combination of The Lean Startup and this new book is The Lean Startup was about helping you build a successful company and Incorruptible is about helping you protect what you've built.

I want to start with that second part of

protecting what you've built?

What is it that you need protection from?

What's this kind of corruption that you talk about that founders run into?

Wow, that's a very visceral example.

I think about Vital Eggs as a great example of this.

It was in the news, I don't know, on Twitter, TikTok a while ago.

It's the eggs that we've been getting forever.

It's like pasture-raised, organic.

I don't know if you saw this, but everyone was complaining about how they've gotten worse.

And they have all the highest level of toxins, and then they're owned by BlackRock now, it turns out.

You're actually going to give us answers and solutions because it sounds like, okay, this is impossible.

You actually have some answers for what founders can do.

Real quick, I'll just say on the VitalX thing, I'm not exactly sure if the toxins are real.

There's a whole viral thing on it.

I haven't looked into it super deeply.

I want to talk about two things that are probably in people's minds as they listen to this conversation and even think about buying your book.

One is, okay, I am not going to let this happen to my company.

Like this is other people, they're weak, maybe they're of loose values.