Lewis Bollard

So this is a tiny amount of money for the purpose of social reform, and yet it has achieved a huge amount impacting hundreds of millions, billions of animals.

I think additional funding would be transformative.

I mean, we have a playbook that works on a number of these issues.

So one of the first things would be holding companies to account for animal welfare policies they've already made.

We've got huge numbers of companies that made commitments to getting rid of battery cages and are now trying to back out of them or ignore them.

With additional campaign funding, we could hold them to those and as a result, immediately improve the conditions of millions of animals.

For years, the industry used these battery cages that are these microwave oven-sized cages.

They cram as many hens in as they can, and they leave them there for years.

And we know consumers don't think this is acceptable, but the industry doesn't disclose their use of them.

It's not like when you pick up a pack of eggs, it has a big thing saying, from cage tens, or an image of where they came from.

And so advocates went to the largest retailers, the largest fast food chains, and said, you need to move away from this because your consumers already expect this of you.

This is what your consumers clearly want and clearly don't accept this practice.

And they got pledges from almost all of the largest food companies, not just in the US, but globally, to move away from these practices.

And we're already seeing that this transition has already spared over 200 million hens a year from these battery cages.

So the U.S.

has gone from less than 10% cage free to 47% cage free.

The European Union is now 62% cage free.

This is a huge transition.

How do they do this?

So, I mean, they captured this basic divide between what consumers expected was already happening and what was actually happening.