Lewis Howes

So spoiler alert, Theranos did not go well.

I feel like I always have to say that.

So one of her interesting cues is, I don't know if you've ever seen her talk.

She uses a really deep voice, like fakely deep, like down here.

And people used to say like, is that real?

It's because she read in some cue book, it wasn't mine because my book wasn't out then, thank goodness.

She read in some book that having a lower tone of voice makes you more competent.

And that is true.

Research has found that people who use the lower end of their natural voice tone are seen as competent.

That's for both men and women.

So you have a very deep voice and it serves you really well.

When I'm talking right now, I'm trying to use the lowest end of my natural register.

When I'm talking to my toddler.

Right, when I'm talking to my toddler, I'm much more up here.

You know, hey baby, how are you?

But if I were to do my entire interview, like this thing would drive you crazy.

No, and people would go, I can't.

I'm not saying I can't or take her seriously.

So she read that study.

There you go.