Lily James Olds

You're doing it one conversation and test at a time.

What else can be done to, I guess, speed up this process of change?

Right.

So right now that doesn't exist in the way that, you know, I know there's a different knowledge in terms of diamonds and where's the provenance.

That doesn't exist right now in terms of gold.

Yeah, I mean...

I think that touches on so much, right?

Of like this idea of how do you get people, and again, this is climate crisis overall, right?

How do you get people to care about something that they might not think affects their life, right?

I mean, this is obviously zoomed out, much bigger question, but how do you think about that in terms of having these conversations with people who

who don't think this might necessarily touch their lives.

And yet clearly it does.

It affects all of us.

No, that's so fascinating.

So now we've talked about consumers, we've talked about miners.

I'm also curious to hear from you, what role do you think, or I guess responsibility within that, do governments need to play?

And also do the mining companies need to play?

And what is that process of...

creating movement there, trying to have those individuals and organizations create change.

I really love when you say, Claudia, that we can't eat, drink, or breathe gold.