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So I think you're right that if you are very successful very quickly, one challenge you face is to reset. Because we're designed for that. We're designed to have goals and to move forward, et cetera. So one challenge you face is to reset your goals in life. if you're not able to do that, if you're not challenged anymore, first, you may become bored.
So I think you're right that if you are very successful very quickly, one challenge you face is to reset. Because we're designed for that. We're designed to have goals and to move forward, et cetera. So one challenge you face is to reset your goals in life. if you're not able to do that, if you're not challenged anymore, first, you may become bored.
So I think you're right that if you are very successful very quickly, one challenge you face is to reset. Because we're designed for that. We're designed to have goals and to move forward, et cetera. So one challenge you face is to reset your goals in life. if you're not able to do that, if you're not challenged anymore, first, you may become bored.
You know, if you don't think that you have anything to achieve, but also you may make mistakes. So I think I've heard that, you know, people win the lottery and were not specifically rich before. Often they get counseling and you can imagine so because if you're used to have a lot of money, you want to have a professional investment strategy, right? To, gain even more money.
You know, if you don't think that you have anything to achieve, but also you may make mistakes. So I think I've heard that, you know, people win the lottery and were not specifically rich before. Often they get counseling and you can imagine so because if you're used to have a lot of money, you want to have a professional investment strategy, right? To, gain even more money.
You know, if you don't think that you have anything to achieve, but also you may make mistakes. So I think I've heard that, you know, people win the lottery and were not specifically rich before. Often they get counseling and you can imagine so because if you're used to have a lot of money, you want to have a professional investment strategy, right? To, gain even more money.
But if you move from not much to a lot of money, maybe you think, well, I'm going to buy a luxury car, a luxury boat. And you're going to spend things which maybe their value deteriorates. Maybe you organize luxury parties, et cetera. It doesn't last. And you may remember, I think that was a very famous footballer. I think it was Best.
But if you move from not much to a lot of money, maybe you think, well, I'm going to buy a luxury car, a luxury boat. And you're going to spend things which maybe their value deteriorates. Maybe you organize luxury parties, et cetera. It doesn't last. And you may remember, I think that was a very famous footballer. I think it was Best.
But if you move from not much to a lot of money, maybe you think, well, I'm going to buy a luxury car, a luxury boat. And you're going to spend things which maybe their value deteriorates. Maybe you organize luxury parties, et cetera. It doesn't last. And you may remember, I think that was a very famous footballer. I think it was Best.
I think George Best who said, most of my money, I use it on women and drugs and the rest, I squandered it. So, you know, if you have a lot of money very quickly, you may not do make the best use of it. So I think the challenge when you're very successful is to find your, to get yourself back on the ground says, where do I want to go from there?
I think George Best who said, most of my money, I use it on women and drugs and the rest, I squandered it. So, you know, if you have a lot of money very quickly, you may not do make the best use of it. So I think the challenge when you're very successful is to find your, to get yourself back on the ground says, where do I want to go from there?
I think George Best who said, most of my money, I use it on women and drugs and the rest, I squandered it. So, you know, if you have a lot of money very quickly, you may not do make the best use of it. So I think the challenge when you're very successful is to find your, to get yourself back on the ground says, where do I want to go from there?
So look, it's a very good question. So habituation, once you reach a certain level of habituation, of a comfortable life, which should be, you know, lower middle class in the US. Anything better, what you observe is that people think they will be much more happy or much happier if they get more. And actually, you don't. So happiness doesn't increase much. It does increase within the country.
So look, it's a very good question. So habituation, once you reach a certain level of habituation, of a comfortable life, which should be, you know, lower middle class in the US. Anything better, what you observe is that people think they will be much more happy or much happier if they get more. And actually, you don't. So happiness doesn't increase much. It does increase within the country.
So look, it's a very good question. So habituation, once you reach a certain level of habituation, of a comfortable life, which should be, you know, lower middle class in the US. Anything better, what you observe is that people think they will be much more happy or much happier if they get more. And actually, you don't. So happiness doesn't increase much. It does increase within the country.
And one likely reason is because within the country, you're able to compare yourself to others. So what we observe is that it doesn't increase between countries. So you take Americans now, overall, for instance, and you look at the number of people who say they are happy or moderately happy. It's the same number as 1949. Now, think about all the things that happened since 1949.
And one likely reason is because within the country, you're able to compare yourself to others. So what we observe is that it doesn't increase between countries. So you take Americans now, overall, for instance, and you look at the number of people who say they are happy or moderately happy. It's the same number as 1949. Now, think about all the things that happened since 1949.
And one likely reason is because within the country, you're able to compare yourself to others. So what we observe is that it doesn't increase between countries. So you take Americans now, overall, for instance, and you look at the number of people who say they are happy or moderately happy. It's the same number as 1949. Now, think about all the things that happened since 1949.
People have fridges, they have color TV, et cetera, they have internet. Things that, whenever it happens, people say, it's amazing, it's fantastic. But when you ask now, they don't feel happier. And that's something you see in most countries, that when you look at countries, apart from the very poor countries, which... They get sanitation, they get water, et cetera.
People have fridges, they have color TV, et cetera, they have internet. Things that, whenever it happens, people say, it's amazing, it's fantastic. But when you ask now, they don't feel happier. And that's something you see in most countries, that when you look at countries, apart from the very poor countries, which... They get sanitation, they get water, et cetera.