Lisa Bilyeu

Again, it fits two, but it doesn't fit that third one, which is actually to help women unwire the negative mindset. So you can see where there's all these different opportunities potentially that could derail me because I love nails. Oh my God, yes, I want to teach women nails. It would derail me from my mission. Oh my God, yes, I really want to help men. It would derail me from my mission.

Yes, I want to help women so much that I'm willing to do a one-on-one for five hours. No, it would derail me from my mission. So that's why the mission statement is so damn important is because every time my emotions get in the way, I just go back to my mission. Does this align? Yes or no. Okay, so hopefully people understand the mission.

Yes, I want to help women so much that I'm willing to do a one-on-one for five hours. No, it would derail me from my mission. So that's why the mission statement is so damn important is because every time my emotions get in the way, I just go back to my mission. Does this align? Yes or no. Okay, so hopefully people understand the mission.

Now, the last piece that I'd love to say, though, Ilana, is make sure you check in every single year. I would advise every quarter that your mission actually still aligns with the life you want. Because often I think what we do is we'll go to college, right? We tell our friends. We may actually make a massive change. We may sell our house, move state. and say, this is what I want to do.

Now, the last piece that I'd love to say, though, Ilana, is make sure you check in every single year. I would advise every quarter that your mission actually still aligns with the life you want. Because often I think what we do is we'll go to college, right? We tell our friends. We may actually make a massive change. We may sell our house, move state. and say, this is what I want to do.

And then three years later, I'm freaking miserable. And now I no longer want to do it. But I'm too embarrassed or I'm too ashamed to tell people that now actually I want a different life. So what we end up doing is we somewhat kind of half dip into our mission. We don't actually take it seriously. We're not really committed anymore because we don't actually enjoy it.

And then three years later, I'm freaking miserable. And now I no longer want to do it. But I'm too embarrassed or I'm too ashamed to tell people that now actually I want a different life. So what we end up doing is we somewhat kind of half dip into our mission. We don't actually take it seriously. We're not really committed anymore because we don't actually enjoy it.

And then we wonder why we've never gotten to our goal or to our mission. It's that reason. So every quarter, I ask myself, do I still want to help women? Do I still care to pour my heart and energy into actually helping women? That's something that we should be able to ask ourselves without feeling guilty about. I ask myself, do I still want to be in a partnership with my husband?

And then we wonder why we've never gotten to our goal or to our mission. It's that reason. So every quarter, I ask myself, do I still want to help women? Do I still care to pour my heart and energy into actually helping women? That's something that we should be able to ask ourselves without feeling guilty about. I ask myself, do I still want to be in a partnership with my husband?

Do I still want to run a business with him? Now, remember, I've been in business with my husband since 2010, since we started Quest. But I still make sure that I ask myself that because I never want to get trapped again. And I think that so many of us get trapped in making that leap because we don't want to upset people. We've already told people that we've poured our heart and soul into it.

Do I still want to run a business with him? Now, remember, I've been in business with my husband since 2010, since we started Quest. But I still make sure that I ask myself that because I never want to get trapped again. And I think that so many of us get trapped in making that leap because we don't want to upset people. We've already told people that we've poured our heart and soul into it.

And so we don't want to make that change. And we put off taking that leap for years and years and years.

And so we don't want to make that change. And we put off taking that leap for years and years and years.

Yeah, absolutely. I mean, it was definitely one of the big pivots in my life and completely changed how I thought. So my husband was interviewing her when we were still at Quest and I was executive producer of the show. Flash forward, Quest was growing so quickly.

Yeah, absolutely. I mean, it was definitely one of the big pivots in my life and completely changed how I thought. So my husband was interviewing her when we were still at Quest and I was executive producer of the show. Flash forward, Quest was growing so quickly.

I moved from the shipping department to the media department because I wanted to use my film degree for actually something that, because I love content, going back to that. So I build a studio, I build a set. My husband's a host. The show's called Inside Quest and he has this motivational speaker. Now she's literally, I mean, there's a room full of maybe a hundred people and

I moved from the shipping department to the media department because I wanted to use my film degree for actually something that, because I love content, going back to that. So I build a studio, I build a set. My husband's a host. The show's called Inside Quest and he has this motivational speaker. Now she's literally, I mean, there's a room full of maybe a hundred people and

Every person's in tears, like crying that she's just moved us all to our core. So I'm sitting at the back of the room and I'm like, wow, this woman's amazing. I'm like, I could never be as good. Like, wow, she's just amazing, right? So literally in real time, as I'm thinking, I could never do that. She's so amazing. She goes and says, don't make me extraordinary to let yourself out off the hook.

Every person's in tears, like crying that she's just moved us all to our core. So I'm sitting at the back of the room and I'm like, wow, this woman's amazing. I'm like, I could never be as good. Like, wow, she's just amazing, right? So literally in real time, as I'm thinking, I could never do that. She's so amazing. She goes and says, don't make me extraordinary to let yourself out off the hook.

And I was like, oh, that's exactly what I'm doing. I'm saying she's so good that there's no way I could do that. That's literally, you're letting yourself off the hook because you project that someone's got some magical spell on them that you don't. And what it does is it gives you the excuse to not even get started. It gives you the excuse to not even try.