Lisa Bodell

It's not once you choose a career, you have to stick with it the rest of your life. But I would start to actually do a little bit more introspection before you just go out and look at a job. A lot of kids, I can just speak here in the States, they fall into the trap of they look at the jobs that make the most money. And

It's not once you choose a career, you have to stick with it the rest of your life. But I would start to actually do a little bit more introspection before you just go out and look at a job. A lot of kids, I can just speak here in the States, they fall into the trap of they look at the jobs that make the most money. And

Yeah, maybe they'll make a lot of money, but it might not be the right fit for them. They might not be happy. So I think doing a little bit more definition first, there's a lot of jobs that make a lot of money, and they don't have to be banking or consulting. Or tech, by the way.

Yeah, maybe they'll make a lot of money, but it might not be the right fit for them. They might not be happy. So I think doing a little bit more definition first, there's a lot of jobs that make a lot of money, and they don't have to be banking or consulting. Or tech, by the way.

A couple things. I feel, hopefully, I think it's important as parents to be role models. We talk a lot about our career. We're proud of our career, my husband and I, and what we do. And I think that's important so they can understand the good, the bad, and the ugly of your day, right? So they don't just think that every job is great. They see the reality of it.

A couple things. I feel, hopefully, I think it's important as parents to be role models. We talk a lot about our career. We're proud of our career, my husband and I, and what we do. And I think that's important so they can understand the good, the bad, and the ugly of your day, right? So they don't just think that every job is great. They see the reality of it.

I also bring my kids along with me to my work. And they have traveled to many countries with me around the world to see me work, to see me speak, to see me do book signings, to see me do workshops. And it's really interesting to see. My daughter came with me once to doing a speech at Google. They gave her a tour and she says, work always like this? I said, no.

I also bring my kids along with me to my work. And they have traveled to many countries with me around the world to see me work, to see me speak, to see me do book signings, to see me do workshops. And it's really interesting to see. My daughter came with me once to doing a speech at Google. They gave her a tour and she says, work always like this? I said, no.

She got a flavor for what work could be, what are different roles. And she met different people. So those are some of the things I model it. I bring them with me and I have them meet lots of different people. So they can get their own ideas of what's important to them. My daughter, I should say my son, he's in the business school and he is going into consulting.

She got a flavor for what work could be, what are different roles. And she met different people. So those are some of the things I model it. I bring them with me and I have them meet lots of different people. So they can get their own ideas of what's important to them. My daughter, I should say my son, he's in the business school and he is going into consulting.

That's what he wants to do and be an entrepreneur. And my daughter at school, she's a volunteer firefighter and she was at the FBI this summer. So she's got a very different path for herself. And I think that's cool.

That's what he wants to do and be an entrepreneur. And my daughter at school, she's a volunteer firefighter and she was at the FBI this summer. So she's got a very different path for herself. And I think that's cool.

I'd love that.

I'd love that.

Oh, I'm so happy to be here. Thank you for having me. I know we're going to have a very interesting discussion, so let's do it. Sure, Lisa.

Oh, I'm so happy to be here. Thank you for having me. I know we're going to have a very interesting discussion, so let's do it. Sure, Lisa.

My parents were entrepreneurs and that's right. Sure. I got the idea to go off on my own rather than working at an organization. And that in fact was the case. I got out of business school and I went into advertising because I was always a very creative person, but I was very good at business, right? So I could write and I could really help the creatives out within the ad agency.

My parents were entrepreneurs and that's right. Sure. I got the idea to go off on my own rather than working at an organization. And that in fact was the case. I got out of business school and I went into advertising because I was always a very creative person, but I was very good at business, right? So I could write and I could really help the creatives out within the ad agency.

But what I was really good at was selling their ideas. And so I wanted to teach people how to be more creative or more innovative. It was just when the term innovation was coming into vogue. And I started off on my own actually after being in advertising for several years because I said, I need to teach people how to do this.

But what I was really good at was selling their ideas. And so I wanted to teach people how to be more creative or more innovative. It was just when the term innovation was coming into vogue. And I started off on my own actually after being in advertising for several years because I said, I need to teach people how to do this.