Liz Faulkner

The buyers from Paper Chase were fantastic at sourcing product and they had their eyes on Etsy.

And we were selling a small range of cards that Kat had designed on Etsy, including one which was a little avocado driving a car.

The caption was, he may be small and green, but he does avocado.

So then the buyers from Paperchase got in touch and they ordered a range of nine cards.

It was, I think, about 12,000 units, something like that.

And that's how we jumpstarted our business.

We were like, right, let's make a go of this when we got that order in from Paperchase.

We felt very, very lucky.

And I think when we were at trade shows, we realized what a big deal it was for us to sort of start our business that way was amazing.

Amazing.

Kat was super excited.

I mean, we've still got the photos of us in the Tottenham Court Road flagship store, you know, with her with the first line of cards in there.

So it was really exciting.

And it was especially exciting because she'd just come out of art college where greetings cards were slightly looked down upon by some of her professors.

So it really felt like she'd won something.

It's volume based, basically, with greetings cards.

So the more you can afford to buy, the cheaper the unit cost is.

And then it depends on where you produce them.

So we always produce in the UK, but you can get a better margin if you produce somewhere else sometimes.

But yes, there is a good margin.