Liz Hutson

Sounds great. Thanks, Scott. Yes. Today's topic is navigating the middle. When I say that, recently I was reading about a company called IDEO. They're a design and innovation company, and they talk about this

Sounds great. Thanks, Scott. Yes. Today's topic is navigating the middle. When I say that, recently I was reading about a company called IDEO. They're a design and innovation company, and they talk about this

Sounds great. Thanks, Scott. Yes. Today's topic is navigating the middle. When I say that, recently I was reading about a company called IDEO. They're a design and innovation company, and they talk about this

v-shaped curve that they call the project mood chart and what it is is basically imagine a v at the beginning of the v you're very positive very excited very hopeful uh things are things are just you know you have these ideas that are cooking and of course once you make it through the project or make it through the kickoff of a company of a project of a product development

v-shaped curve that they call the project mood chart and what it is is basically imagine a v at the beginning of the v you're very positive very excited very hopeful uh things are things are just you know you have these ideas that are cooking and of course once you make it through the project or make it through the kickoff of a company of a project of a product development

v-shaped curve that they call the project mood chart and what it is is basically imagine a v at the beginning of the v you're very positive very excited very hopeful uh things are things are just you know you have these ideas that are cooking and of course once you make it through the project or make it through the kickoff of a company of a project of a product development

At the end of it, you also feel very excited because you're confident that you just solved it. But the middle, from the beginning to the end, that middle part of the here to there can have some negative, hard parts on this. And so I found myself really just kind of reflecting on this idea of that middle. And how do we get through that slog? Because that's actually where we spend time.

At the end of it, you also feel very excited because you're confident that you just solved it. But the middle, from the beginning to the end, that middle part of the here to there can have some negative, hard parts on this. And so I found myself really just kind of reflecting on this idea of that middle. And how do we get through that slog? Because that's actually where we spend time.

At the end of it, you also feel very excited because you're confident that you just solved it. But the middle, from the beginning to the end, that middle part of the here to there can have some negative, hard parts on this. And so I found myself really just kind of reflecting on this idea of that middle. And how do we get through that slog? Because that's actually where we spend time.

most of our time is in that middle. So there were three tips that came to mind, Scott, that I felt like would be worthwhile to share with you and with your audience.

most of our time is in that middle. So there were three tips that came to mind, Scott, that I felt like would be worthwhile to share with you and with your audience.

most of our time is in that middle. So there were three tips that came to mind, Scott, that I felt like would be worthwhile to share with you and with your audience.

Perfect. That's great. So there's three ideas here that I want to talk through. So the first one is When you're in the middle and you're just kind of spinning and it feels frustrating and that's where most of the work is, first thing is remind yourself of why you're there. Your why is really important because I think that helps with context. What problem are you trying to solve?

Perfect. That's great. So there's three ideas here that I want to talk through. So the first one is When you're in the middle and you're just kind of spinning and it feels frustrating and that's where most of the work is, first thing is remind yourself of why you're there. Your why is really important because I think that helps with context. What problem are you trying to solve?

Perfect. That's great. So there's three ideas here that I want to talk through. So the first one is When you're in the middle and you're just kind of spinning and it feels frustrating and that's where most of the work is, first thing is remind yourself of why you're there. Your why is really important because I think that helps with context. What problem are you trying to solve?

If it's product development, can you visualize the ideal future state of what you're trying to do? So if it's a new company that you're starting, if it's an integration that you're doing, if it's navigating a manufacturing transition, whatever that is, can you visualize that ideal future state and then almost manifest that ending, right? What is it that you're trying to do in all of that?

If it's product development, can you visualize the ideal future state of what you're trying to do? So if it's a new company that you're starting, if it's an integration that you're doing, if it's navigating a manufacturing transition, whatever that is, can you visualize that ideal future state and then almost manifest that ending, right? What is it that you're trying to do in all of that?

If it's product development, can you visualize the ideal future state of what you're trying to do? So if it's a new company that you're starting, if it's an integration that you're doing, if it's navigating a manufacturing transition, whatever that is, can you visualize that ideal future state and then almost manifest that ending, right? What is it that you're trying to do in all of that?

And when you can focus on the why, when you can focus on the bigger context, it gives value to the hours, to the debate, to the frustration, to the dollars that you're spending on it. It gives it some sense of purpose. So that's the first thing is just reminding yourself why you're there.

And when you can focus on the why, when you can focus on the bigger context, it gives value to the hours, to the debate, to the frustration, to the dollars that you're spending on it. It gives it some sense of purpose. So that's the first thing is just reminding yourself why you're there.