Liz Moody

It incentivizes constantly seeking out new information and products and ideas and opinions where there might not have actually needed to be anything.

So let's follow the chain of that.

Something like a salmon sperm facial becomes available because companies need to constantly

constantly create new stuff since they're trying to make money in an attention economy.

And they pitch it to an influencer and the influencer is incentivized to talk about it because they have to be able to get attention to keep their job.

So they make a video, they post it, and all of a sudden you are not only hearing about a salmon sperm facial for the first time, you wouldn't have necessarily heard about it at all if this influencer was not trying to capture your attention in that way.

But also other influencers are then trying to capture your attention.

So they're also posting about the salmon sperm facial because they see how well it's done on the first influencers page.

And they look amazing because their literal job is to perform beauty.

And we want to do what everybody else is doing because in-group, out-group dynamics dictate our lives.

This is one of the things that drives so many of our decisions that we do not talk about enough.

Historically, being kicked out of the group meant you would literally die.

You would be like starving and cold on the outskirts of society.

So we always want to be part of the in-group on this very primal level.

So all of a sudden you're like, wait, well,

If everybody else is getting a salmon sperm facial, do I need a salmon sperm facial?

And then the influencer needs more content the next week.

So she's off doing the new Korean skincare that she found and she posts that.

And you're like, wait, is that actually what I need?

And so on and so forth.