Lori Flowers

And we want to reach people who are in the business space and want to or personal development. They want to be better. So that goes forward. hand in hand. So obviously we're going to, you know, go with that podcast that has all of those elements and that speak to that audience. And that's important for us as marketers.

And we want to reach people who are in the business space and want to or personal development. They want to be better. So that goes forward. hand in hand. So obviously we're going to, you know, go with that podcast that has all of those elements and that speak to that audience. And that's important for us as marketers.

And we want to reach people who are in the business space and want to or personal development. They want to be better. So that goes forward. hand in hand. So obviously we're going to, you know, go with that podcast that has all of those elements and that speak to that audience. And that's important for us as marketers.

It is the worst thing. And you have to think about if you don't know who you're talking to, you're just you're just literally throwing out hot air. You have to know. So then when you come to us, I can say. Hey, Joe Advertiser, who are you talking to? Well, I'm talking to women. I'm talking to women in this demo. I'm talking to women who want to better themselves in this area.

It is the worst thing. And you have to think about if you don't know who you're talking to, you're just you're just literally throwing out hot air. You have to know. So then when you come to us, I can say. Hey, Joe Advertiser, who are you talking to? Well, I'm talking to women. I'm talking to women in this demo. I'm talking to women who want to better themselves in this area.

It is the worst thing. And you have to think about if you don't know who you're talking to, you're just you're just literally throwing out hot air. You have to know. So then when you come to us, I can say. Hey, Joe Advertiser, who are you talking to? Well, I'm talking to women. I'm talking to women in this demo. I'm talking to women who want to better themselves in this area.

Okay, well, make them plug. That makes sense. And maybe two other podcasts because that's going to reach the audience that they're trying to touch. For us, we do a lots of consumer journeys and that's when we put together literally what that would look like for an advertiser. So if the consumer journey, we name the person, we'll name her Rochelle. And Rochelle is 35 and she is a professional.

Okay, well, make them plug. That makes sense. And maybe two other podcasts because that's going to reach the audience that they're trying to touch. For us, we do a lots of consumer journeys and that's when we put together literally what that would look like for an advertiser. So if the consumer journey, we name the person, we'll name her Rochelle. And Rochelle is 35 and she is a professional.

Okay, well, make them plug. That makes sense. And maybe two other podcasts because that's going to reach the audience that they're trying to touch. For us, we do a lots of consumer journeys and that's when we put together literally what that would look like for an advertiser. So if the consumer journey, we name the person, we'll name her Rochelle. And Rochelle is 35 and she is a professional.

She's an IT person. She drives to work. She listens to her favorite podcasts. While listening to her podcast, she hears an ad talking about blah, blah, blah. So we take them, we create this consumer journey for the advertiser so they can actually see how their brand will live out on our platforms. And I found that that really helps them actually understand because they see different touch points.

She's an IT person. She drives to work. She listens to her favorite podcasts. While listening to her podcast, she hears an ad talking about blah, blah, blah. So we take them, we create this consumer journey for the advertiser so they can actually see how their brand will live out on our platforms. And I found that that really helps them actually understand because they see different touch points.

She's an IT person. She drives to work. She listens to her favorite podcasts. While listening to her podcast, she hears an ad talking about blah, blah, blah. So we take them, we create this consumer journey for the advertiser so they can actually see how their brand will live out on our platforms. And I found that that really helps them actually understand because they see different touch points.

So they may, Rochelle may listen to the radio first. The radio is going to have a plug that's a mic unplug. It's going to have like a plug to say, and make sure you tune in to mic unplug. So she's going to go to the podcast. Then she hears the podcast. Then she's going to go do whatever you say for her to do. And then that's how it all comes together. So it is about consumer journey.

So they may, Rochelle may listen to the radio first. The radio is going to have a plug that's a mic unplug. It's going to have like a plug to say, and make sure you tune in to mic unplug. So she's going to go to the podcast. Then she hears the podcast. Then she's going to go do whatever you say for her to do. And then that's how it all comes together. So it is about consumer journey.

So they may, Rochelle may listen to the radio first. The radio is going to have a plug that's a mic unplug. It's going to have like a plug to say, and make sure you tune in to mic unplug. So she's going to go to the podcast. Then she hears the podcast. Then she's going to go do whatever you say for her to do. And then that's how it all comes together. So it is about consumer journey.

It's about a persona. Who are you talking to? I remember back in the day, we would create actual personas in our studio of who our personalities were talking to. So me and my interns would create like a vision board and literally map out who they're talking to. So when that mic opens up, they're actually looking at who they're talking to. And that also helps.

It's about a persona. Who are you talking to? I remember back in the day, we would create actual personas in our studio of who our personalities were talking to. So me and my interns would create like a vision board and literally map out who they're talking to. So when that mic opens up, they're actually looking at who they're talking to. And that also helps.

It's about a persona. Who are you talking to? I remember back in the day, we would create actual personas in our studio of who our personalities were talking to. So me and my interns would create like a vision board and literally map out who they're talking to. So when that mic opens up, they're actually looking at who they're talking to. And that also helps.

You have such a way with words. Thank you. So when I was in two and three, I wanted to be a TV anchor. I wanted to be Oprah. I wanted to be on the news, all that good stuff. And I would say that my mom was my best publicist because although I wanted to do TV, I felt like I was a little shy. So she pushed me. She met all these people and she's like...

You have such a way with words. Thank you. So when I was in two and three, I wanted to be a TV anchor. I wanted to be Oprah. I wanted to be on the news, all that good stuff. And I would say that my mom was my best publicist because although I wanted to do TV, I felt like I was a little shy. So she pushed me. She met all these people and she's like...