Lori Harder

So is there, this isn't on here, but is there a place for longer form like reels for podcasting?

So we know podcasts can have a discoverability problem.

So tell me about, you know, a lot of people you saw in here either want to do a podcast or want to grow their podcast or want to be on podcasts.

But tell me about how we can have some strategies to grow and attract new people.

Do we have to have a full video crew or can this also be on Zoom?

I started totally virtual for a very long time.

And now I do like 50% in person, 50% virtual, hopefully to switch back over to all, mostly all in person.

It's tough because it's hard to book everyone.

But I think like, you know what, I think what you can do a really good job of is having the video, but

continuing to like recycle those videos so you do one interview but you don't just post one video from it we're working on posting like three to five videos to even more than that throughout the year so it looks like you're constantly in person it's way more engaging but you don't have to be in person for everything in the beginning that can be really overwhelming in the beginning like just

Get your cadence, get rolling, make yourself realize that you can do this and be really consistent.

And then later on, you can start looking at that.

So let's talk about SEO in terms of podcast discovery.

Everyone's like, oh shit.

I'm literally up here.

Like when we were talking about this, I'm like, could I change it to like earn your business or like, what do I do?

Okay.

So speaking of ranking, um, you know, I, I never used to look at my rankings and now I'm like, Hey, we want to look at that because if you want to grow, you kind of have to know where you're at.

So talking about ranking, you literally are in the top of the charts.

Your podcast is number 65 out of all podcasts in the U S which is crazy.