Lori Harder

And I also want you to see what's possible of, like I said, this is, this is like a long-term or very like you can, you know, you're doing a lot of work, but it's paying off.

Yes.

Okay, so let's switch gears to monetization.

What are the best ways to monetize a show?

I also want to bring in for this room, you know, in the beginning for me, while I was getting like those numbers up and for a really long time, I just monetized through my personal brand, which is what Catherine does as well.

So that's a really beautiful option, especially in the beginning, just to sell your own stuff.

Like that's why having a course or a $22 thing or a $44 thing or launches are really huge for when you have a podcast.

Because what Catherine had said too is like, she's always...

sending them somewhere, right?

Which means she's always sending them to something that she has.

She's sending them to an option.

So that's the same exact thing as sending them to an ad with a call to action on the ad.

All you're doing is working in your stuff and sending them somewhere so that you can capture that email.

So in the beginning, it doesn't matter if you have, you know, 20 listeners.

If it's very niche, it doesn't matter if you have 100.

Like, there are some people in here, my Jackie Koch back there, who has an HR podcast, you guys.

Like, that is so niche.

But it's helped their business so much because you find a lot of great leads through that podcast.

So it's growing, but it's growing, you know, it started small because it's such a niche thing, but it can make such a big impact because it's attracting those very, very niche people, right?

Okay, so I want to transition back to talking about how to leverage podcasts without actually hosting one.