Lou Whiteman

at this event made the case that they have a lot of irons in the fire and a lot of ways to win.

Maybe.

Here's what strikes me about this is, and we'll get into consumer versus enterprise in a second, but I think that this shows maybe that just getting all of the consumers isn't the way to go.

Yeah, I think pushing towards profitability, we have to at some point, right?

We don't need just profitability.

Historically, these companies had double digit return on invested capital.

Look at the invested capital that they are putting into this project to get double digit returns on that, to get even like, you know, mid-teens like they've done before.

Prices need to go significantly higher from here.

I think that at least they are looking at that or experimenting with it.

And I think it's probably safer to experiment with the consumer than it is right now, necessarily the enterprise.

So maybe, I don't know though, if we're at the verge of just the floodgates opening and prices really hitting reality now, I think it's going to be subsidized for a while longer.

It feels like we've been talking about AI's mainstream moment and whether or not this is it for a good year plus now.

I mean, look, the funny thing is, is that on the consumer side, it's not really like I have a choice, right?

It's just showing up in my search results.

So whether or not, I mean, I do think that's the best way to teach behavior.

So I think it is happening.

But look, I go back to this.

I don't know how much the consumer matters right now.

There's implications of the future, which we'll get to.

But right