Lou Whiteman

And if this gets them a step closer, good for them.

Yes and yes.

I think the long history for automotive is that things that are premium become standard over time, especially with safety.

Look, there are a lot of insurance companies right now that offer big discounts for cars with advanced driver assist systems.

I know, in some cases, it used to be you get your teenager, the beat-up old car,

Nowadays, it's better to get a teenager a new car because the safety systems are so good, your insurance is actually lower.

Part of, I think, what Lemonade and Tesla are doing here is marketing.

I think it's a neat idea.

50% off is better than Tesla was willing to do.

I'm not sure exactly.

Tesla reportedly was losing a lot of money

on their insurance offering, too, which I think is interesting.

I mean, Teslas are expensive to insure, in part because of their supply chain model.

Look, for now, full self-driving is engaged primarily in the most straightforward, easy parts of the drive, which would suggest the least likely to have accidents.

It's when things get

hairy is when full self-driving has to hand it off to humans.

It's probably a pretty good bet to make, but I think it is a bet.

I think the longer-term future is that, yes, as cars get smarter, we should just see

incidents go down and that should affect rates whether or not there are discounts or not.

This is aggressive, this is splashy, this is neat, but I think it's more marketing.