Lou Whiteman

Yes.

Yeah.

Gangster capitalism is over.

You can't just extract whatever toll you want for this.

You actually have to compete, you know, but look, here's it.

And these are sort of the boring answers on, on losers.

But I think there are a couple losers to look at.

First of all, this has been true for a while, SEO focused content creators, and maybe publishers in general, what Google is trying to do here is keep you in its ecosystem.

Gone are the days that they linked you to other sites.

But the days of the Internet, some of the best sites on the Internet is those silly forums that allow you to just fix something that needs fixing or something.

And it feels like that's all just going away.

So I'm a little sad about that.

Well, it is, I guess.

But but look, Google is definitely their goal is to keep you there.

And I don't think that's good for those who have built their business around Google.

getting those links.

The other one, and this is probably too hot of a take, but should Amazon be worried about this?

I mean, one thing we didn't talk about is the universal cart.

Yeah.

That's interesting.